With our commercial photography shoots approaching, I decided to post some tips I have found on how to improve photography for advertising. This website lists three tips to help the photographer display the product at its best. First, make sure the product is adequately lighted and not hidden in shadows. Then, make sure the product is photographed in its proper place, a place that makes sense for the product to be used (for example, don't shoot a chainsaw in the living room). Finally, don't be afraid to capture unique angles of the product--this will make a "normal" product look fresh and interesting! Check out the link here:
http://www.steves-digicams.com/knowledge-center/how-tos/becoming-a-professional-photographer/3-tips-for-improving-commercial-photography.html
Another thing to keep in mind when photographing products for advertising is, simply, the product itself! By considering what the product is used for, its key features, and what distinguishes it from competitors, you will get more ideas of what to photograph in order to show off the product and inform potential buyers about it at the same time.
http://www.openphotographicsociety.org/photography/genres/industrialcommercialadvertising/advertising/1366-ten-advertising-photography-tips
Finally, this site consists of blog entries from Orlando Commercial Photography. These blogs have numerous tips about specific parts of commercial photography, from photographing jewelry to portraits to children. An interesting tip I found, shown in the photos here, is how effective a simple background can be to show off the product; it doesn't need to be complicated! The blog is certainly worth reading!
http://www.orlandocommercialphotographer.net/category/commercial-photography-tips
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